February 7, 2013

The Inevitable End of Paper Books

Paper books will not disappear from the planet, but their life as a mainstream commercial platform is coming to an end. Nostalgia is powerful, but convenience usually wins.

Last week, while scrolling through Twitter, I came across an article by Javier Celaya titled Why Paper Books Will Never Die. By coincidence, I had just written something about traditional middlemen, dying business models, and the slow disappearance of certain media formats and technologies. So, naturally, my curiosity got the better of me. I read the article while walking down the street, like the hopeless geek I am.

The first thing that struck me was that the article did not really explain why paper books would survive. It mostly opened the floor for debate and included one short argument that, more or less, said this:

The printing press is a technology invented 500 years ago, and technologies eventually replace one another. But that does not necessarily mean the absolute end of the paper book.

As an argument, that felt pretty weak. It was not very different from saying, "Paper books will not die because they just will not…", or "Paper books will survive because people do not want them to disappear". In the end, it sounded like another appeal to tradition, the kind we constantly see in old media whenever something new threatens the business.

I expected the author to take a stronger position, or at least to offer a broader explanation. Instead, what I found was the usual neutral position: not here, not there, not really taking a risk.

So I want to keep the debate going, because to me the conclusion is obvious: paper books will die. Not books. Paper books. And not because I hate them. Because the trend has been visible for years.

The commercial end

The idea of the book will be hard to kill. I do not believe we are going to lose such a useful cultural format: a collection of writing built around a specific purpose. Reports will still exist. Essays will still exist. Novels will still exist. Books, as a way of organizing a message, will continue the same way poems, short films, and advertising spots continue.

What will disappear is the need for that format to live on paper.

Whenever I talk about this with friends, I remember Andrew Harlan from Isaac Asimov’s The End of Eternity. In the book, Harlan admires his collection of ancient books from a future so far removed from ours that most people no longer remember, or care, that paper books ever existed. The format had disappeared from everyday life. The object had been removed from the culture.

I know the word "death" sounds dramatic. It always does when we talk about the end of something familiar. But in this case, I do not mean that every paper book will vanish from the face of the earth. I mean the commercial death of the paper book as a mainstream platform.

You can still buy handmade objects, old-style tools, vinyl records, mechanical watches, and all kinds of nostalgic products. That does not mean those things are still the center of their industries. It means they survived as special objects, collector items, or lifestyle choices.

That is what I think will happen to paper books.

I would like more people to read ebooks simply because it means using less paper, but I am not against paper books, and I am definitely not against books themselves. What I cannot ignore is that the way we consume information has changed radically, especially over the last few years. Blogs became a dominant publishing platform. Twitter changed how people share ideas. Ebook readers became cheap enough for regular people to buy.

Every year, more printed publications shut down. Newspapers cut staff. Prestigious magazines leave print behind. The paper-and-ink model keeps shrinking.

The commercial death of paper books is coming.

Amazon is already selling an enormous number of ebooks, and the trend is only getting stronger. Some reports already suggest that ebook sales have surpassed paper sales in certain categories. Add to that the fact that ebook readers get cheaper with every generation, and the technology itself is no longer a clumsy imitation of paper. E-ink has matured. The reading experience is already good enough that you need to be looking for microscopic differences to keep arguing that paper is obviously superior.

We need to accept it

The truth hurts sometimes, but it is better to accept it before it gives you a headache or breaks your heart.

I genuinely believe paper books will die commercially, and sooner than most people think. When I say soon, I mean over the next fifteen years.

Some people will say that fifteen years is not soon. But in historical terms, twenty years is nothing. It is a short window. Saying this now is not very different from saying in 1985 that cassette tapes would eventually disappear.

Every time I bring this up, people answer with the same line:

"Reading a paper book is not the same"

Of course it is not the same.

Then comes the next line:

"But it feels special"

And that is where I usually laugh, at least internally. I understand the romantic side of paper books. I understand the idea of going back to the roots. But nostalgia does not guarantee survival. If it did, horses would still be the main form of transportation. After all, horses had everything: the wind in your face, the direct connection to the road, the elegance, the ritual.

Paper books have their charm too. The feel of the page. The cover. The smell. The weight. The whole sensory experience.

But when people say that feeling cannot be explained, I suspect that, in many cases, there is not much there beyond the need to defend something familiar. A lot of that language sounds exactly like the kind of emotional packaging producers use to sell us things. It is the idea that reading is not about imagination, concentration, or language, but about touching and smelling an object until the experience becomes almost chemical.

That argument may be romantic, but if you look at it coldly, it is not very strong. I believe nostalgia gets replaced very quickly by convenience. Something can feel beloved until the new thing becomes just as good and also offers more.

There are hundreds of examples of convenience beating nostalgia. My Kindle, for example, feels close enough to a normal paperback, and much better than a cheap glossy-covered book. And if I really miss the ritual, I can buy a leather case, a cardboard-style cover, or probably spray the thing with some ridiculous «old book smell» product.

The Kindle weighs far less than almost any book I usually read. I can carry every book I have ever read, every note I have ever made, and several dictionaries, and I still barely feel the 213 grams in my bag.

That matters.

The real difference

Comparing ebooks to paper books is like comparing a horse-drawn carriage to a gas-powered car. One represents tradition. The other represents a complete modernization of the same basic idea.

In fact, I think it is almost unfair to compare an ebook reader with a paper book, because they do not compete on equal terms anymore. Still, it is worth going through the usual arguments.

The first one is the reading experience.

People often say that paper is better for the eyes. That would be a solid argument if we were comparing a printed book to a regular glowing screen. Traditional screens emit light, and too much of it. They tire your eyes quickly.

But dedicated ebook readers do not work like tablets or computer screens. They use e-ink displays, which do not blast light into your eyes. Reading on one of these devices is close to reading on paper, and in some cases it is better. Devices like the Kindle Paperwhite even add lighting in a way that improves visibility without turning the surface into a harsh backlit screen.

Then there is print definition.

If you compare a paper book to an old iPad or an older tablet, yes, you will notice pixels. Complex diagrams, like the kind Edward Tufte is famous for, would look terrible on those screens. But modern ebook readers are different. Their resolution is good enough for long reading sessions and, in many cases, more than enough for what most books need.

For me, reading on paper has become a pain.

If I compare what I can do with a paper book and what I can do with an ebook reader, the paper book loses almost every time.

The simple fact that I can lie down with one arm behind my head, hold the Kindle with the other hand, and turn pages without effort is already enough to kill most of the romance for me.

Carrying books is another pain. It gets even worse if you are reading more than one book at the same time. Who wants to carry two or three books, plus a laptop, personal items, and a phone? Either a masochist or someone who has not made the switch yet.

Books are excellent for decorating a house. Stack enough of them and they look impressive, especially if you have a mansion or a beautiful home with room for shelves. But that is decoration. That is not a serious argument for the survival of paper as a mass-market reading platform.

One of the best things ebooks make possible is that books can become social. You can highlight passages and share them. You can see what other people highlighted. You can keep your notes searchable and portable. That is a genuinely useful expansion of the reading experience.

Of course, not every kind of book is perfect on an e-ink reader. A heavily illustrated book in black and white does not make much sense. But that is what tablets are for. Modern tablets have high-resolution screens with color reproduction that would have sounded impossible not long ago. At some point, looking at a page on a screen will feel almost identical to looking at a printed sheet, with the added benefit of interaction, search, animation, zoom, and instant access.

Paper cannot compete with that forever.

But paper books are handmade, right?

Another weak argument is that books are somehow artisanal objects, and that this handcrafted quality will keep them alive.

I could understand that argument for a book made 200 or 300 years ago, or for something even older, where real manual labor and mechanical craft were central to the object. But most modern books are not that. They are manufactured at industrial scale with printers, machines, software, logistics systems, and every possible technology needed to turn a digital file into a bound stack of paper.

Let us not fool ourselves. A few books will continue to be made with care, sweat, and craft. Those books will exist, and they may be beautiful. But they will not define the market.

Ebooks offer a broader reading experience than paper books. You can change the font size. You can change the typeface. You can make reading easier on your eyes and maybe delay the next increase in your glasses prescription. With a paper book, if the type is too small, your only option is to suffer or use a magnifying glass.

You can also use built-in dictionaries, translation tools, and other references while reading. I never expected something as simple as looking up a word instantly to become so addictive. I have learned more words that way than I ever did during the paper-book era, when the process was: write the word down, remember to look it up later, and then usually forget.

That kind of convenience changes behavior.

The future

To me, the future is clear.

In the short term, nothing dramatic happens. Publishers keep stumbling around with outdated business models, anti-copying systems, regional restrictions, and the slow panic of watching paper sales fall while ebook sales keep growing.

In the long term, more than 99 percent of books will be bought in digital format. Paper books will remain for special cases, collectors, gifts, art editions, and people who deliberately want the object.

Twenty years from now, I doubt we will see many paper books for sale in the ordinary sense. I do not see much hope for paper as a mainstream format. Our consumption of information online is already massive compared with the past. We are constantly connected through phones, laptops, tablets, and all kinds of devices. New generations will grow up expecting digital access by default. People like us may be among the last with enough nostalgia to keep paying for paper.

The same thing is already happening with paperwork in general. More and more procedures are moving online. Documents, forms, signatures, receipts, manuals, records. Paper is slowly leaving daily life.

Books will not be the exception forever.

Book launches will become global instead of regional. An author may not need to negotiate country by country, distributor by distributor, publisher by publisher. Translation could happen collaboratively and quickly. A book could be available in multiple languages within days.

Anyone, regardless of country, currency, or background, should be able to buy written work without dealing with the old power game where publishers carve up rights, territories, and distribution channels.

Distribution will move almost entirely online. Most publishers and distributors will either disappear or change radically, because they cannot survive forever on a business model based mostly on being the gatekeeper. Authors will be able to publish directly, easily, and comfortably, without passing through old filters that were often slow, abusive, or unnecessary.

Bookstores and large retailers will have to change too. Stores like FNAC may eventually dedicate only small areas to special editions, collector items, art books, or carefully selected physical releases.

The book will survive. The paper book, as a normal commercial product, will not.